Free Online Reputation Management Tools

Alpha Leads’s top five trusted tools to manage online reputation:

1. Google Search Console

Google Search Console allows you to monitor your site’s performance in Google search results and to explore the way that people reach – or, do not reach – your domain. Understanding this sort of criteria is an essential part of online marketing because it allows you to make performance-based decisions with much higher success rates.

2. Google Alerts

Google Alerts is a tool that notifies you when a keyword is found in Google Search. Brand names, competitors, and affiliates are all mentions that you may want to be aware of – and this will vary for each campaign, of course. Either way, Google Alerts sends emails when it finds new results containing these selected terms, making brand monitoring easier than ever.

3. Ubersuggest

Ubersuggest is a keyword suggestion tool that grabs from search engines other than Google, to allow for broader keyword research and planning. Pinpointing the phrases that people are using to  search for you/your brand/your services allows for optimum website designing as well as optimum SEO and PPC campaigning.

4. Moz

Moz local listing check provides links to your top business listings, so you can ensure that your name or organization is showing up online when searched. Moz is extremely accurate and consistent because they know that these factors will decide what ranks on the first page of search results. Also note that Moz has a number of other free tools as well as paid services to aid in any kind of online marketing campaign.

5. Visual Ping

Visual Ping is a webpage monitoring tool – meaning, it is set up to send notifications every time a page is modified. The tool is pixel-based, and users can toggle sensitivity settings to fit the structure of each different page they’re monitoring. Keeping track of review sites, business listing pages, or even a competitor site, is made very easy with Visual Ping.


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